We use very few cookies. The Simply Gift app stores your login session in your browser's local storage — not in cookies. The only cookies on our marketing website are from Google Analytics, which we use to understand how people find and use our site.
Cookies are small text files that websites place on your device when you visit them. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners about how their site is used.
Cookies are not the only way websites store information locally. The Simply Gift application uses your browser's local storage (a different mechanism) to keep you logged in between sessions. Local storage is not accessible to other websites and is not transmitted with requests.
We use cookies only on our marketing website (www.simplygift.co.uk). The Simply Gift application itself (app.simplygift.co.uk) does not set any cookies.
The cookies we use fall into two categories:
These cookies are essential for the website to function. They do not collect any information about you that could be used for marketing or to remember where you have been on the internet.
| Cookie name | Purpose | Duration |
|---|---|---|
| No strictly necessary cookies are currently set | Our marketing website is a static page and does not require session management cookies. | — |
We use Google Analytics (GA4) to understand how visitors interact with our website — for example, which pages are most visited, how long people stay, and roughly where visitors are located. This helps us improve the site.
Google Analytics collects data anonymously. It reports website usage trends without identifying individual visitors. We do not combine Google Analytics data with any personally identifiable information.
| Cookie name | Purpose | Duration | Set by |
|---|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years | Google Analytics |
| _ga_QBX9NZ51B3 | Stores and counts pageviews for this specific Google Analytics property | 2 years | Google Analytics |
| _gid | Distinguishes users (session-level identifier, used alongside _ga) | 24 hours | Google Analytics |
Google Analytics data is processed by Google LLC. For more information on how Google uses this data, visit policies.google.com/privacy. You can opt out of Google Analytics across all websites using the Google Analytics opt-out browser add-on.
We do not use cookies for:
Under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR, analytics cookies require your consent. When you visit our website for the first time, you will be shown a cookie notice. You can choose to accept or decline analytics cookies at that point.
You can also control cookies through your browser settings at any time. Most browsers allow you to:
Please note that disabling cookies may affect the functionality of some websites you visit. It will not affect how the Simply Gift application works, as we use local storage rather than cookies for session management.
The Simply Gift application uses your browser's local storage to store your authentication tokens (access token and refresh token). This allows you to stay logged in between sessions without using cookies.
Local storage data is stored only on your device and is never transmitted to third parties. You can clear local storage at any time by clearing your browser's site data for app.simplygift.co.uk, or by signing out of the application.
We may update this Cookie Policy if we change the cookies we use or if legal requirements change. When we make material changes, we will update the "Last updated" date at the top of this page.
For more information about how we handle your personal data, please read our Privacy Policy.
For general information about cookies, visit allaboutcookies.org or the ICO's guide to cookies.
If you have any questions about our use of cookies, contact us at hello@simplygift.co.uk.